2020 was the biggest year yet for gaming on Twitter with 2 Billion+ Tweets worldwide. We created an online game broadcast to get advertisers and marketers ready to connect with gaming in 2021. Our guests watched a gamer play a game about #TwitterGaming. Our hero went on a quest through the Twitter Arcade to see how the gaming community in MENA thrives on Twitter. The design was inspired by retro arcades and the brand new look and feel of the Twitter brand. Guests discovered the latest insights and learned from gamers, creators and brands through imaginative content design.
Events, Brand Activation, Virtual, Experience, Branding, Content, Motion Design
CINEMATIC CUT SCENE
RETRO ARCADES AND THE GRUNGE LOOK OF THE NEW TWITTER BRAND
We gave context to the event through a cinematic cut scene of the exterior of the Twitter Arcade, featuring rotating logo, neon lights and and details as nods to the MENA region.
THE EVENT AGENDA WAS CLEVERLY DISPLAYED AS A GAME MISSION NOTIFICATION
Each of the event segments have been carefully crafted into a variety of imaginative content, creating a dynamic show that refuses to fall into the trap of "Zoom" fatigue.
Twitter survey data was transformed into a zine-inspired magazine, including dynamic animations.
Stats from gaming conversations on Twitter were recreated as part of a racing game, our hero narrating each segment, creating an exciting way of presenting pure data.
SUPER MARIO GAME
SUPER MARIO GAME
As our hero explored the Twitter Arcade, he came across a Super Mario style game. The game explored the massive impact Twitter conversations had on the creation of middle east servers for Fortnite. Details included a landscape inspired by MENA region, a locally inspired character and the most important tweets from the timeline.
CONVERSATIONS WITH BRANDS
A VARIETY OF CONTENT GRABBED ATTENTION
Conversations with brand representatives were seamlessly incorporated into the game theme of the event, such as in-game calls or fighter style games for discussion between our host and brands.