Chinese New Year is known as Spring Festival in China. This project is based on the traditional values celebrated during that time of the year: blessings, gratification, beginnings and luck. These were depicted with groups of Chinese symbols in a modern and playful way. Additional depth of meaning was achieved by layering the symbols and creating bigger, more meaningful ones. Pictographs and Chinese letters are fused together, thus creating a visual language that represents the Chinese New Year. The traditional color palette is updated with colors matching the theme of spring.
Graphic Design, Illustration, Branding
Luck, Beginnings, Gratification and Blessings
Art Direction: Tyrone Menezes
Graphic Design: Senka Music
3D Design: Hella Zhao