When I first thought of the House of XM, I wanted it to be a space where you enter one way and exit transformed.
Your energy, your style and your vibe - all boosted though a powerful experience rooted in creativity and unapologetic attitude. All housed in a cutting-edge contemporary designed space, inspired by the BMW XM.
Immersive content, shining a spotlight on regional hip-hop music, creative streetwear collab, customization, and an unmatched vibe - the elements that made the House of XM.
Your energy, your style and your vibe - all boosted though a powerful experience rooted in creativity and unapologetic attitude. All housed in a cutting-edge contemporary designed space, inspired by the BMW XM.
Immersive content, shining a spotlight on regional hip-hop music, creative streetwear collab, customization, and an unmatched vibe - the elements that made the House of XM.
Project feature: Savoir Flair, GQ Middle East
Events, Brand Activation, Spatial, Experience, Branding, Content
UNRESTRAINED CREATIVITY
A SPACE FOR CELEBRATION OF MUSIC, ART AND UNRESTRAINED CREATIVITY
Capturing the essence of Sole DXB and creating a space that represents the core of what I do - connecting creatives together and creating a community to show up and show off.
START OFF WITH AN ENERGY RESET
The experience starts with a dynamic light and content show with the BMW XM at the center, curated to the beats of young regional hip-hop legends and motivational messaging to the youth, continuing the experience with an uplifted energy.
CONTINUE TO EXPRESS YOURSELF
The next part of the experience gave an opportunity to the guests to express themselves through their style, from makeup to hair and fashion. This space also housed the exclusive streetwear collaboration with Love Closely. Guests continued their experience with an upgraded look and feel.
AND FINISH THE EXPERIENCE WITH A VIBE BOOST
The experience ends on a high in the XM lounge, with performances from regional hip-hop rising stars and DJs, a curated music program , matching the attitude of the XM - energetic and unapologetic. Guests finished their experience with a boosted vibe like no other.
NONE OF THAT MAYBE ENERGY
CREATIVE ENERGY BROUGHT THE HOUSE OF XM TO LIFE
Thank you to all the creative partners, collaborators and guests, their presence took the experience to the next level.
Thank you to all the creative partners, collaborators and guests, their presence took the experience to the next level.
