Self-driving transport pioneers gathered at the Dubai World Congress For Self-Driving Transport to establish Dubai as a global leader in self-driving transport. By driving the development of international standards in future transport, the conference was the first event on self-driving of this size in the UAE.
We worked on creating an immersive stage design that symbolizes the connectivity of the cars and a pre-function that reflects the futuristic ambitions of Dubai.
As part of the event, winners of the Dubai World Challenge for Self-Driving Transport were awarded on stage, accompanied by dynamic screen content, lights and audio.
Events, Spatial, Experience, Awarding Ceremonies, Branding, Content
A NEW WORLD
RE-IMAGINING THE PRE-FUNCTION WAS OUR MAIN GOAL DURING THE BRAINSTORMING PROCESS
Futuristic elements were applied throughout the pre-function, including light featured coffee bars and zen garden inspired lounge areas.
A SPACE TO REFLECT
The relaxing environment of the pre-function was enhanced with activities for the guests.
A SPACE TO THINK
Guests casted their votes on important questions...
A SPACE TO CREATE
… and actively participated in creating the event logo.
A STAGE FIT FOR WINNERS
HOW THE CARS COMMUNICATE - THE PRINCIPLE OF CONCENTRIC CIRCLE SIGNALS, SERVED AS AN INSPIRATION FOR THE STAGE DESIGN
The immersive stage design captured the attention of all guests with it’s circular dynamic shapes, constantly changing throughout the event - awarding, keynotes and special announcements.
The trophy table synced with the stage lights to complete the show.
The trophy design was inspired by the logo.