adidas originals decided to reset it's brand attitude and give gratitude towards all the brand's audiences that made adidas shoes their own - effectively placing their originals line of sneakers into cultural legacies that will last forever.
We create a content piece in line with the global campaign, taking over the massive Riyadh Boulevard in Saudi Arabia, captivating audience through a dynamic piece of animated content.
Content, Brand Activation, Campaign
![](https://cdn.myportfolio.com/a12471781fe65e6ad42026051e4c3a6b/33fcff01-588e-4c9a-a222-2817dfc24fed_rw_3840.jpg?h=9ca68b4dbea370f5aa592f0e1dc43d41)
![](https://cdn.myportfolio.com/a12471781fe65e6ad42026051e4c3a6b/c3acc347-acf1-4356-8b7a-fb0654348417_rw_3840.jpg?h=7a85bbc2cd2fd572cf7c2097617cf0a1)
![](https://cdn.myportfolio.com/a12471781fe65e6ad42026051e4c3a6b/2a63ffd8-da44-45a1-b48d-ffc8377914a5_rw_3840.jpg?h=9c5faa3d5f137dd4a9bc7eb378274dbe)
![](https://cdn.myportfolio.com/a12471781fe65e6ad42026051e4c3a6b/413272d3-0842-4904-be8c-cfe9940f3a50_rw_3840.jpg?h=6c006d1d9e99a62bb9a13a9b92a83224)